Instagram Reels Integration
On November 12, 2024, Thumzup announced the launch of its highly anticipated video capabilities,
including integration with Instagram Reels, which it expects to be transformative for its platform.
- Reels account for 50% of time spent on Instagram. (Meta Investor Relations)
- Instagram Reels are played over 140 billion times a day. (Instagram for Business)
- Over 35% of Instagram feed posts are Reels. (Datareportal)
- The average Instagram Reels engagement rate is 1.23%. (Socialinsider)
Aggressive Expansion
On November 14, 2024, Thumzup announced it was planning aggressive expansion in strategic markets, including: Beverly Hills, the San Fernando Valley, West Los Angeles, Hollywood, Pasadena, Glendale, and more, with a dual approach that not only helps local businesses amplify their brand reach, but also empowers individuals within the gig economy.
Goal is 10x Increase in Advertisers
“Our growth strategy includes expanding into new target markets,
adding powerful features like an integration with Instagram Reels,
enhancing attribution tools, and integrating additional social media platforms.
We believe these improvements will help us reach our goal of a tenfold increase in
advertisers over the next 12 months.”
- Robert Steele, Thumzup Chief Executive Officer