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Executive Management

  • Overview
    • About
      • Company Overview
      • History
      • Executive Management
      • Board of Directors
    • Our Brands
    • Investor
      • Investor Overview
      • Why Invest
      • Investor News
      • Events & Presentations
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        • Stock Chart
        • Historical Stock Quote
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        • Quarterly Results
        • Annual Reports
        • SEC Filings
      • Governance
        • Executive Leadership
        • Board of Directors
        • Governance Documents
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Executive Management

Portrait

Robert Steele, Chief Executive Officer, Chairman of the Board of Directors, Founder

Mr. Steele is the Founder, Chief Executive Officer and Chairman of the Board of Directors of Thumzup Media Coproration. A technologist at heart, Robert learned to program a computer at 8 years old and by the time he was 12 years old, he purchased an Apple II and began his first technology company which game controllers for the brand-new Apple II computers, which were sold through local computer stores.

After graduating with a Bachelor's degree in Electronic Engineering and Computer Science from George Mason University, Robert and his co-founders created one of the first PC-based GIS systems (Graphical Information Systems) for the Fairfax County cable television system. This system was one of the first times that utility maps for an entire county could be edited and maintained on PC-based technology.

In 1999, Robert foresaw that in the future everyone would have a computer in their pocket in the form of a smartphone and founded iBrite, which designed groundbreaking mobile software. The patent application that Robert filed for iBrite has been citied more than 30 times and the iBrite software was used my Mapquest to put maps on a mobile device for the first time that we know of and was also used to put Microsoft Powerpoint on a Palm mobile device (which he believes was the first time this was done).

Robert has been CEO of two publicly traded companies. One provided business process outsourcing services to Fortune 500 clients like Amgen, FedEx, GMAC and Ecolab (NYSE: ECL) and processed more than $1B a year in accounts payable transactions for Ecolab and scanned more than 30 million pages of loan documentation for GMAC. The other developed software that searches the Internet for copyright infringement and to date more than $1B in civil judgements have been awarded to copyright holders based on the case law that resulted from this technology.

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Portrait

Isaac Dietrich, Chief Financial Officer and Director

Mr. Dietrich has served as Thumzup’s Chief Financial Officer as well as member of its Board of Directors since October 2024, having previously served as Director of Finance from September 2022 to October 2024.

Over the past 10 years, Mr. Dietrich has been instrumental in raising $100 million through the sale of equity instruments while handling financial reporting, corporate communications, and exchange compliance matters for Greenwave Technology Solutions, Inc. (“Greenwave”). Greenwave is a leading scrap metal recycler which generated over $35 million in revenue in FY 2023, and for which Mr. Dietrich has served as Chief Financial Officer since April 2023.

Mr. Dietrich previously held the following positions with Greenwave: Chief Executive Officer (April 2013 – October 2017, December 2017 – September 2021); Chairman of the Board (April 2013 – October 2017, December 2018 – June 2021); Chief Financial Officer (April 2013 – May 2014, August 2017 – October 2017, March 2021 – November 2021, April 2023 to present); and a member of its Board of Directors (April 2013 – November 2021). Mr. Dietrich was a consultant to Greenwave from February 2022 to April 2023. Since February 2023, Mr. Dietrich has served on Truleum, Inc.’s Board of Directors and as Chairman of its Audit Committee.

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